
handle: 10908/15914 , 10908/16778
El siguiente documento presenta el modelo de negocio previsto para los eventos “Alfonsina”. En primer lugar, este capítulo expone un breve análisis de la industria en la que va a competir “Alfonsina”. Luego, se detalla el modelo de negocio propio de esta experiencia, estimando los ingresos, costos y rentabilidad. Por último, se expone cómo el modelo de negocio opera en convergencia y divergencia con el modelo tradicional de Havanna.
Fil: Arocha, Sofia. Universidad de San Andrés. Escuela de Negocios; Argentina.
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