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Estrategia digital, personal y contextual para el nuevo consumidor-prosumidor

Authors: Marcote, Vanina;

Estrategia digital, personal y contextual para el nuevo consumidor-prosumidor

Abstract

Fil: Marcote, Vanina. Universidad de San Andrés. Escuela de Administración y Negocios; Argentina.

Keywords

Electronic commerce -- Social aspects -- Latin America., Comercio en línea -- Aspectos sociales -- América Latina., Consumer behavior -- Latin America., Redes sociales en línea -- Aspectos económicos -- América Latina., Internet marketing -- Social aspects -- Latin America., Mercadeo por Internet -- Aspectos sociales -- América Latina., Conducta del consumidor -- América Latina., Online social networks -- Economic aspects -- Latin America.

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green