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Biblioteca Digital - Universidad Icesi
Bachelor thesis . 2019
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Influencia de las barreras culturales en las negociaciones internacionales

Authors: Molina Ospina, Natalia; Puliam Ángulo, Maira Alejandra;

Influencia de las barreras culturales en las negociaciones internacionales

Abstract

Este proyecto de investigación se centra en las influencias que causan las barreras culturales tanto en las empresas como en aquellas personas que están interesadas en entablar nuevas relaciones con diferentes países y culturas. inicialmente se hizo una revisión conceptual en textos académicos y bases de datos sobre globalización, cultura, negocios internacionales y cultura en los negocios internacionales. Se definió y aclaro cada uno de estos temas, pero acotando su extensión solamente en relación con el tema de investigación, para entendimiento del escrito y logro de los objetivos. A partir de esto se logró identificar los factores que crean las barreras culturales como; el idioma, la religión, las costumbre y tabúes y los valores y la estructura social.

Country
Colombia
Related Organizations
Keywords

Cultura, 330, Mercadeo, Trabajos de grado, Negociación internacional, Globalización, Departamento de Mercadeo y Negocios Internacionales, Barreras culturales

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green