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Biblioteca Digital - Universidad Icesi
Master thesis . 2019
License: CC BY NC ND
Data sources: Biblioteca Digital - Universidad Icesi
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LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
Master thesis . 2019
License: CC BY NC ND
Data sources: LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
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Plan de mercadeo agencia de Marketing Digital Buxtar 2018

descriptionPublicationkeyboard_double_arrow_right Master thesis 24 Jan 2019 Colombia Spanish; Castilian Publisher:Universidad Icesi
Authors: Idrobo Sánchez, Diana Cristina;

handle: 10906/84120

Plan de mercadeo agencia de Marketing Digital Buxtar 2018

Abstract

Objetivo del plan de mercadeo: Aportar en el 40% del presupuesto siendo doscientos millones de pesos ($200.000.000). La estimación de la cifra de ventas en el ejercicio (año 2018), se realiza con base a capacidad actual de Buxtar y a los ingresos requeridos para este año, previendo el apoyo de la unidad comercial de Bogotá del Cluster CreaTIC, quien se espera aporte 100.000.000 de pesos al monto total, que se haga cargo de las ventas del día a día en esta ciudad y sea soporte al actual encargado de mercadeo y ventas.

Country
Colombia
Related Organizations
Keywords

Sector construcción, 330, Plan de mercadeo, Mercadeo, Tésis, Análisis de mercados, Posicionamiento (Publicidad), Departamento de Mercadeo y Negocios Internacionales, Marketing digital

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green