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Biblioteca Digital - Universidad Icesi
Master thesis . 2016
License: CC BY NC ND
Data sources: Biblioteca Digital - Universidad Icesi
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LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
Master thesis . 2016
License: CC BY NC ND
Data sources: LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
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Plan de Empresa : OfferMall

descriptionPublicationkeyboard_double_arrow_right Master thesis 27 Aug 2016 Colombia Spanish; Castilian Publisher:Universidad Icesi
Authors: Vergara Solano, Luis Felipe;

handle: 10906/79849

Plan de Empresa : OfferMall

Abstract

La empresa creará una aplicación móvil llamada OfferMall que relacionará negocios pertenecientes a los centros comerciales y a los consumidores finales (Aplicación B2C, Business-to-Consumer) donde estos podrán publicar de manera ágil y llamativa el lanzamiento, promoción y ofertas de productos enfocándose a los clientes que visitan estos lugares, obteniendo como resultado un incremento del potencial de ventas y posicionamiento de marca.

Country
Colombia
Related Organizations
Keywords

Plan de empresa, Tésis, Centros comerciales, Aplicaciones móviles, Oferta, Administración, Departamento de Gestión Organizacional

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green