Online commerce has gained greater penetration thanks to the pandemic. Covid-19 forced small, medium and large companies to digitize their services to operate remotely due to isolation. From retailers and department stores to start-ups and B2B companies, they had to join this transformation to stay current. In Colombia, we have two major obstacles regarding e-commerce. One is the lack of financial inclusion, as more than half of the population does not have electronic payment mechanisms. The second has to do with the lack of trust on the part of buyers, especially those who are new to the world of e-commerce. With all this, cash on delivery plays a fundamental role as a facilitator of online purchases.

Artículo de Trabajo de Aplicación Especialización en Ventas

Profesional