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Article . 2011
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Los Mad Men uruguayos

descriptionPublicationkeyboard_double_arrow_right Article 07 Sep 2011 Spanish Publisher:Universidad Católica del UruguayJournal:Dixit (issn: 1688-3497, Copyright policy )
Authors: Bretón, Alejandra;

handle: 10895/3370

Los Mad Men uruguayos

Abstract

Publicistas. Historias y memorias es la segunda obra de Alexis Jano Ros sobre la historia de la publicidad uruguaya. Veinte años después de Historias de la publicidad, el autor reedita parte de los testimonios de los pioneros, para iniciar un recorrido por pasado, presente y futuro de la disciplina, a través de entrevistas contextualizadas con campañas de distintas épocas.

Keywords

Communication. Mass media, P87-96

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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gold