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Biblioteca Digital Minerva
Bachelor thesis . 2013
License: CC BY NC ND
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Plan de negocio Reservaweb

Authors: Quintana Manrique, Lina Marcela; Bernal Amaya, Francisco Manuel;

Plan de negocio Reservaweb

Abstract

“Reservaweb” es una empresa que ofrecerá servicios de reservas para restaurantes por medio de un portal web o aplicativo móvil. La empresa se ubicara en el barrio Salitre en la localidad de Fontibón. Como principales objetivos la empresa busca en un plazo no mayor a 1 año atraer el 5% del mercado de restaurantes en Bogotá y a 5 años más del 60% del mercado. Para lograr este resultado se tendrá 3 recursos comerciales que serán los encargados de vender el servicio, inicialmente contactando a los clientes potenciales, para llevar a cabo el negocio concretándolos en las visitas a los establecimientos de mayor prestigio y reconocimiento a nivel nacional, para incrementar la rentabilidad del negocio. El propósito de “Reservaweb”, es lograr que sus clientes lleguen mediante referencias, lo cual contribuye al posicionamiento y reconocimiento que a su vez se vería reflejada en el incremento de clientes.

"Reservaweb" is a company that offer reservation services for restaurants by a web portal or mobile application. The company was located in the Salitre neighborhood in the town of Fontibon. The main objectives the company looks for in a period not exceeding one year attract a 5% market restaurants in Bogota and five years more than 60% market share. To achieve this result will have 3 business resources that will be responsible for selling the service, initially contacting potential customers to conduct business concretándolos in visits to the establishments of higher prestige and national recognition to increase the profitability. The purpose of "Reservaweb" is to ensure that customers arrive by reference, which contributes to the positioning and recognition, which in turn would be reflected in an increase in customers.

Especialista en Gerencia Informática

Country
Colombia
Related Organizations
Keywords

Web Portal, SISTEMAS DE RESERVACION, MERCADEO POR INTERNET, Publicidad en Internet, Mobile telephony, Online booking, PLANES DE NEGOCIO, SISTEMAS MOVILES DE COMUNICACIÓN, ETC, Telefonía móvil, RESTAURANTES, Business plan, Restarurants marketing, Plan de negocios, RESTAURANTES, CAFETERIAS, ETC., Advertising on the Internet, Portal web, Reserva en línea, Restaurantes mercadeo, SERVICIOS DE ALIMENTACION, CAFETERIAS, PORTALES WEB

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green