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Biblioteca Digital Minerva
Bachelor thesis . 2013
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Los procesos de comunicación organizacional para las relaciones internacionales de la empresa

Authors: Castro Sánchez, Lizeth Johana; Valderrama Olarte, Jessica Andrea;

Los procesos de comunicación organizacional para las relaciones internacionales de la empresa

Abstract

El presente trabajo de investigación tuvo como objetivo el análisis de la manera en que las compañías se preparan en cuanto a comunicación organizacional para las relaciones y convenios internacionales, lo anterior debido al constante cambio y expansión que experimentan a través de la internacionalización. Se examinaron tres empresas pertenecientes a diversos sectores empresariales, realizando un estudio descriptivo por medio de la identificación de variables que permitieron conocer la realidad de la organización. De esta forma se comprobó que las empresas tienen una gran necesidad de contar con un manejo adecuado de la comunicación organizacional como herramienta efectiva de negociación.

The purpose of this investigation was to analyze how companies prepare in terms of organizational communication to face international relations, taking into account the continuous expansion and changes they live due to internationalization. Three different companies were examined making a descriptive study, which identified several variables that led to the understanding of the reality of the organization. This way it was demonstrated that enterprises need to have an appropriate management of organizational communication as an effective negotiation tool.

Profesional en Lenguas Modernas

Country
Colombia
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Keywords

LENGUAJE Y RELACIONES INTERNACIONALES, RELACIONES INTERNACIONALES - COMUNICACION, Gestión de empresas, COMUNICACION EN LOS NEGOCIOS, Oganizational communication, Comunicación organizacional, Business Management, Internacionalización, Internationalization, Relaciones y convenios internacionales, International relations, COMUNICACION ORGANIZACIONAL

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green