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Las redes sociales: una nueva forma de realizar procesos de mercadeo

descriptionPublicationkeyboard_double_arrow_right Article 05 Jun 2023 Colombia Spanish; Castilian Publisher:Revista Neuronum
Authors: Hernández Rincón, Santiago Alejandro;

handle: 10818/55465

Las redes sociales: una nueva forma de realizar procesos de mercadeo

Abstract

El consumo masivo de las redes sociales ha permitido la implementación de estrategias de mercadeo por parte de las empresas. Estas se basan en el comportamiento que el consumidor objetivo ha adquirido con el paso del tiempo dentro de los medios sociales, creando patrones comportamentales que permiten analizar el cómo se debe presentar un producto al interior de los entornos digitales, con el propósito de crear una necesidad inexistente favoreciendo así las ganancias de las organizaciones.

3 páginas

Country
Colombia
Related Organizations
Keywords

Mercadeo, Redes sociales, Empresas

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green