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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Archivio istituziona...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Archivio istituzionale della ricerca - Università di Macerata
Part of book or chapter of book . 2014
Full-Text: https://u-pad.unimc.it/request-item?handle=11393/132615&bitstreamId=de3e5026-5ce2-83cd-e053-3a05fe0a1d44
Data sources: Archivio istituzionale della ricerca - Università di Macerata
PubliCatt
Part of book or chapter of book . 2012
Data sources: PubliCatt
PubliCatt
Part of book or chapter of book . 2012
Data sources: PubliCatt
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Arts Marketing

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 01 Jan 2012 Italy English Publisher:Wiley - Blackwell
Authors: CEDROLA, ELENA; Battaglia, L.;

handle: 10807/64529 , 10807/60870 , 11393/132615

Abstract

Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building, and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization.

Country
Italy
Related Organizations
Keywords

service management, experience, Arts marketing; Arts, relationships, arts marketing definition, stakeholders

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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