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Archivio istituzionale della Ricerca - Università degli Studi di Parma
Book . 2012
Data sources: Archivio istituzionale della Ricerca - Università degli Studi di Parma
PubliCatt
Book . 2012
Data sources: PubliCatt
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Marketing Channel Trends

descriptionPublicationkeyboard_double_arrow_right Book 01 Jan 2012 Italy English Publisher:Egea
Authors: Grandi, Sebastiano; Fornari, Edoardo;

handle: 10807/40148 , 11381/2524045

Marketing Channel Trends

Abstract

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Country
Italy
Related Organizations
Keywords

TRADE MARKETING, 330, CHANNEL, Marketing channel; Modern Grocery Distribution; vertical competition, RETAILING, Marketing channel, vertical competition, Modern Grocery Distribution, PRIVATE LABEL

  • BIP!
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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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