Following up my paper "Patterns of Tejas in the Epics" delivered at WSC 12 (Helsinki 2003) this paper purposes to examine the way the notion of tejas — formerly (in vedic times) just yet another of many kindred Daseinsmächte or substance-powers such as ojas, varcas, yaśas and the like — attains paramountcy in the puranic synthesis of common traditional lore, becoming a regular attribute of the parameśvara in his different personae, on the one hand, as well as crystallizing specific tejas mythologemes around the most characteristic traits of each of the great hindu gods, on the other.