Political psychology has gained a central role within applied social psychology, dealing with a series of relevant issues for scholars, citizens, and politicians. What political information captures our attention most? Do the foundations of our voting choice lay in our fidelity to a party, to candidates' traits, or to the government performance? Can we speak of psychological foundations of ideologies? How do politicians employ language to reach their goals? This volume answers these and further questions, offering an updated synthesis of the contributions to the discipline.