The definition of man as a "narrating being", which Pope Francis used in his Message for the 54th World Communications Day, represents well the premises of a line of research aimed at exploring in the media universe the structures that shape stories and understand, through their functioning, who is the man who tirelessly creates them and why he is never satisfied with them. The conviction of those who study narratives (and thus also the contexts that receive them and the effects they produce, which differ according to historical periods) is that they first and foremost reveal, underlying theories and practices, the relational nature of the individual. Every narrative, therefore, be it literary, cinematographic or televised, provides the scholar with information on both the author and the user, both of whom participate in the same living fabric of the world. Defining the nature of the dialogue between these two subjects is an ever new research challenge. Another story to tell.