This paper explores a group of YouTube channels dealing with narratology and creative writing in Italy. The first part presents the state of the art of Digital Humanities' analysis on YouTube, showing a dearth of material about the narratologists, thus leaving space for cutting-edge research on the matter. Then, we present the research methodology and the selected sample of channels, divided into three classes (masters, coaches and disseminators). Finally, we discuss the different modes and strategies of these three groups of content creators.