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TDX (Tesis Doctorals en Xarxa)
Doctoral thesis . 2011
Data sources: TDX (Tesis Doctorals en Xarxa)
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Recolector de Ciencia Abierta, RECOLECTA
Doctoral thesis . 2011
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
Doctoral thesis . 2011
Data sources: Recolector de Ciencia Abierta, RECOLECTA
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
DUGiDocs – Universitat de Girona
Doctoral thesis . 2011
Data sources: DUGiDocs – Universitat de Girona
Claim

Emocions i publicitat. El lligam emocional entre l'emissor i el receptor de la publicitat

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis 01 Jan 2011 Spain Catalan; Valencian Publisher:Universitat de Girona
Authors: Puig i Borràs, Núria;

handle: 10803/31846 , 10256/4603

Emocions i publicitat. El lligam emocional entre l'emissor i el receptor de la publicitat

Abstract

Aquesta tesi analitza i posa en relació, des d'un punt de vista teòric, la funció del sistema emocional humà y els processos de la comunicació publicitària. I busca en l'estètica i l'art, i més concretament en la pintura, els recursos expressius que permeten establir un lligam emocional amb el receptor de la publicitat.

This theoretical work analyzes and finds the relationship between the human emotional system and the advertising communication process. And search, in aesthetics and art, the expressive resources that allow an emotional link with the advertising receptor.

Country
Spain
Related Organizations
Keywords

Tesis i dissertacions acadèmiques, Estètica publicitària, Advertising aesthetics, Estética publicitaria, Emotions, Emocions, Publicidad, Publicitat, 65, Psicología, 159.9, 65 - Gestió i organització. Administració i direcció d'empreses. Publicitat. Relacions públiques. Mitjans de comunicació de masses, Psicologia, 159.9 - Psicologia, Advertising, Emociones, Strategic advertising, Psychology, Estratègia publicitària

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average