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Plan de mercadeo LIT

descriptionPublicationkeyboard_double_arrow_right Master thesis 22 Aug 2025 Colombia Spanish; Castilian Publisher:Universidad EAFIT
Authors: Perea Valois, Liceth Karina; Osorio Correa, Daniel;

handle: 10784/36427

Plan de mercadeo LIT

Abstract

Magíster en Mercadeo

Maestría

Country
Colombia
Related Organizations
Keywords

Participación de mercados, Market share, Distribution channels, Digital strategy, Estrategia digital, Sostenibilidad, ESTRATEGIAS PARA EL DESARROLLO, MERCADEO - INVESTIGACIONES - METODOLOGÍA, Product innovation, COMPORTAMIENTO DEL CONSUMIDOR - EVALUACIÓN, Sustainability, Canales de distribución, Innovación en producto, MERCADEO - INVESTIGACIONES, INDUSTRIA LICORERA - ADMINISTRACIÓN

  • BIP!
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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Related to Research communities
Energy Research
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