Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositorio Instituc...arrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Repositorio Institucional Universidad EAFIT
Master thesis . 2024
Data sources: Repositorio Institucional Universidad EAFIT
Claim

El papel de los medios tradicionales colombianos en las estrategias ATL de las marcas, con un enfoque en el rol de los medios impresos

descriptionPublicationkeyboard_double_arrow_right Master thesis 02 Sep 2024 Colombia Spanish; Castilian Publisher:Universidad EAFIT
Authors: Jaramillo Ángel, David;

handle: 10784/34464

El papel de los medios tradicionales colombianos en las estrategias ATL de las marcas, con un enfoque en el rol de los medios impresos

Abstract

Magíster en Mercadeo

Maestría

Country
Colombia
Related Organizations
Keywords

Agencias, Medios impresos, MARCAS DE MPRESA, ADMINISTRACIÓN DE MERCADEO, Cambios tecnológicos, Canales digitales, MERCADEO - INVESTIGACIONES - METODOLOGÍA, Cambios en el comportamiento de los consumidores, Formatos de contenido, Medios tradicionales colombianos, Estrategias ATL, MERCADEO - INVESTIGACIONES, CANALES DE COMERCIALIZACIÓN, Anunciantes

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green