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Plan de mercadeo iAgency

Authors: Santiago Pereira, Ángela Carolina;

Plan de mercadeo iAgency

Abstract

En el revolucionario mundo del marketing día a día las empresas enfrentan diferentes retos que requieren de la astucia de líderes y equipos capaces de desempeñar acciones que movilicen la evolución de las empresas, con el fin de perdurar en el tiempo y ser competitivas en el mercado en el que se encuentran. Con este objetivo se requiere de la rigurosidad de un plan de mercadeo como el que se presenta a continuación, en el que se desarrollan conceptos, se establece un análisis y se construye una estructura de trabajo con herramientas para la formulación, planteamiento, control y evolución de los objetivos principales, las cuales representarán para la empresa iAgency el establecimiento y crecimiento del negocio.

In the revolutionary world of marketing, everyday companies deal with different challenges that require the skills of leaders and teams capable of carrying out actions that mobilize the evolution of the companies, in order to last in time and be competitive in the market in which they are located. This objective requires the rigor of a marketing plan such as the one presented below, in which concepts are developed, an analysis is established and a work structure is built with tools for the formulation, planning, control and evolution of the main objectives, which will represent for the company iAgency the establishment and growth of the business.

Magíster en Mercadeo

Maestría

Country
Colombia
Related Organizations
Keywords

Plan de mercadeo, Propuesta de valor, Value proposition, Fidelización de marcas, Brand positioning, Servicio al cliente, Posicionamiento, Digital strategy, ADMINISTRACIÓN DE MERCADEO, Estrategia digital, ESTRATEGIAS PARA EL DESARROLLO, MERCADEO - INVESTIGACIONES - METODOLOGÍA, Loyalty, Marketing plan, Customer service, MERCADEO - INVESTIGACIONES

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green