Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Repositorio Instituc...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Repositorio Institucional Universidad EAFIT
Master thesis . 2023
Data sources: Repositorio Institucional Universidad EAFIT
Claim

Plan de mercadeo de 2023-2024 para una Pyme de Medellín, Colombia, orientado al nuevo mercadeo de servicios

descriptionPublicationkeyboard_double_arrow_right Master thesis 03 Oct 2023 Colombia Spanish; Castilian Publisher:Universidad EAFIT
Authors: Herrera López, Brodny Yessid;

handle: 10784/33008

Plan de mercadeo de 2023-2024 para una Pyme de Medellín, Colombia, orientado al nuevo mercadeo de servicios

Abstract

Magíster en Mercadeo

Maestría

Country
Colombia
Related Organizations
Keywords

Nuevo mercadeo de servicios, Service design, Plan de mercadeo, Experiences, Servicios, SaaS (software as a service), Diseño del servicio, Services, Modelos de negocio, ADMINISTRACIÓN DE MERCADEO, Business models, ESTRATEGIAS PARA EL DESARROLLO, MERCADEO - INVESTIGACIONES - METODOLOGÍA, Marketing plan, New service marketing, Servitización, Experiencias, PEQUEÑA Y MEDIANA EMPRESA, MERCADEO - INVESTIGACIONES, Servitization

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author of this publication? Upload your Open Access version to Zenodo!
It’s fast and easy, just two clicks!
uploadUpload now