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Repositorio Institucional Universidad EAFIT
Article . 1990
Data sources: Repositorio Institucional Universidad EAFIT
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LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
Article . 1990
Data sources: LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
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Análisis introspectivo de la táctica y la estrategia en mercadeo

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 1990 Colombia Spanish; Castilian Publisher:Universidad EAFIT
Authors: Urrego, Jairo;

handle: 10784/16651

Análisis introspectivo de la táctica y la estrategia en mercadeo

Abstract

Uno de los buenos negocios de la década es escribir libros sobre temas gerenciales. El mercado está atestado de publicaciones, la mayoría de las cuales se presentan en llamativo lenguaje, saturado de agradables anécdotas, que refuerzan su proposito mercantilista con el atractivo ropaje de la heterodoxia y rebeldía contra el pensamiento académico tradicional.

Country
Colombia
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Keywords

Estrategias de mercadeo

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green