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Repositorio Institucional Universidad EAFIT
Article . 1994
Data sources: Repositorio Institucional Universidad EAFIT
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LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
Article . 1994
Data sources: LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
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Mercadeo a escala humana

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 1994 Colombia Spanish; Castilian Publisher:Universidad EAFIT
Authors: Merlano Alcocer, Alberto;

handle: 10784/16522

Mercadeo a escala humana

Abstract

F. Schumacher, el autor de "Lo Pequeño es Hermoso", fallecido en 1977, nos dejó una pequeña obra maestra como legado póstumo: ·Guía para los perplejos", en ella concluía que lo que le habían enseñado en la Universidad, poco le había servido para enfrentarse a los problemas esenciales de la vida.

Country
Colombia
Related Organizations
Keywords

Mercadeo, Costos de mercadeo

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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