
handle: 10784/16502
La aplicación de enfoques de mercadeo en la actividad empresarial, y también su tratamiento académico en la Universidad colombiana, se ha hecho, preponderantemente, y en este orden, en las áreas de productos tangibles de consumo y productos tangibles industriales.
Mercadeo, Servicios de salud, Hospitales, Estudio de casos
Mercadeo, Servicios de salud, Hospitales, Estudio de casos
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