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Repositorio Institucional Universidad EAFIT
Article . 1998
Data sources: Repositorio Institucional Universidad EAFIT
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LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
Article . 1998
Data sources: LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
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Notas guía para la comprensión del mercadeo social

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 1998 Colombia Spanish; Castilian Publisher:Universidad EAFIT
Authors: Muñoz, Yaromir;

handle: 10784/16406

Notas guía para la comprensión del mercadeo social

Abstract

Se aborda un tema vital para la economía y la sociedad de hoy, en tanto se pretende ofrecer elementos de análisis, cuyo proposito se ve justificado por el esfuerzo centrado en la aspiración de mejorar las condiciones que afectanla calidad de vida de todos los ciudadanos del mundo.

Country
Colombia
Related Organizations
Keywords

Aspectos sociales del mercadeo, Mercadeo de servicios, Mercadeo social

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green