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Measuring the competitiveness of tourism companies in Peru

Authors: Rivas, Cecilia; Carrillo, Brendali; Robinson, Giannina;

Measuring the competitiveness of tourism companies in Peru

Abstract

The objective of the study was to analyze the levels of competitiveness in tourism companies in Peru, the model and methodology applied by the Secretary of Tourism of Mexico in 2014 was updated, called measurement of the competitiveness of tourism service providers registered in the certifications and quality seals, derived from an exploratory and confirmatory factor analysis. A questionnaire validated and applied in the context of Peru was developed, based on which the calculation of the competitiveness index of the Peruvian tourism company was made. The results show that, overall, the performance of Peruvian tourism companies is mid-range, taking into account the average of the scores obtained in the evaluation of the seven dimensions of the model. It is concluded that there is a relationship between the high competitiveness index with categorical variables such as the size of the company, number of workers and number of years of experience of the executive in charge of its management.

Revisión por pares

Keywords

Perú, tourism companies, measurement, Competitiveness

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green