A joint effort was made by three universities in Hong Kong to promote and implement web-assisted teaching and learning in the university context over the period 2002–2004. This effort, the e3Learning Project, served over 90 teachers during the period by explaining the potential of web-assisted teaching to them, helping them to realize their e-learning needs and assisting the evaluation of their e-learning attempts. This paper details the mechanisms that the project employed: first, to make possible a close working relationship externally between the development team and the teachers; and, second, to create an effective team organization internally to allow high productivity and quality. These mechanisms seem to have been a great success, and simple production statistics and teacher responses are reported in order to illustrate this point.

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