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Plan de mercadeo para el posicionamiento de la plataforma digital EMMA (Easy Mobile Money Access) del grupo UNICOMER mediante un estudio de mercadeo y situacional en el mercado costarricense

descriptionPublicationkeyboard_double_arrow_right Bachelor thesis 17 Aug 2023 Costa Rica Spanish
Authors: Chacón Brenes, Daniela; Leiva Jiménez, Luis Antonio; León Carvajal, Andrei Alberto; Ramírez Montero, Mariela Andrea; Salas Flores, Ingrid Valeria; Saénz Romero, Ximena;

handle: 10669/98395

Plan de mercadeo para el posicionamiento de la plataforma digital EMMA (Easy Mobile Money Access) del grupo UNICOMER mediante un estudio de mercadeo y situacional en el mercado costarricense

Abstract

UCR::Docencia::Ciencias Sociales::Facultad de Ciencias Económicas::Escuela de Administración de Negocios

Country
Costa Rica
Related Organizations
Keywords

COMERCIO MINORISTA - MERCADEO POR INTERNET, SERVICIOS FINANCIEROS - MERCADEO POR INTERNET, EMMA (PROGRAMA PARA COMPUTADORA), Empresa Unión Comercial de Costa Rica, MERCADEO POR INTERNET - PLANIFICACION, EMMA (PROGRAMA PARA COMPUTADORA) - MERCADEO POR INTERNET, PLANIFICACION ESTRATEGICA, POSICIONAMIENTO (PUBLICIDAD)

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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