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Repositorio Documental UMNG
Bachelor thesis . 2012
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Nuevas tendencias y avances en el marketing deportivo en Colombia

descriptionPublicationkeyboard_double_arrow_right Bachelor thesis 20 Jun 2012 Colombia Spanish; Castilian Publisher:Universidad Militar Nueva Granada
Authors: Velez, Johan Gottfried;

handle: 10654/3467

Nuevas tendencias y avances en el marketing deportivo en Colombia

Abstract

Evolución y análisis del mercadeo deportivo en Colombia, focalizando el estudio del patrocinio deportivo y los avances históricos del proceso en el país, desde perspectivas de profesionalización e industrialización del deporte y por otra parte de los componentes y motivaciones de las diferentes organizaciones y empresas en posicionar sus productos y marcas por medio de dicha estrategia

Country
Colombia
Related Organizations
Keywords

ANALISIS DE MERCADEO - ALMACENES, DEPORTES - ASPECTOS ECONOMICOS, Patrocinio deportivo, Marketing deportivo, MERCADEO - INVESTIGACIONES, Posicionamiento de productos y marcas

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green