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Recolector de Ciencia Abierta, RECOLECTA
Master thesis . 2013
License: CC BY NC ND
Data sources: Recolector de Ciencia Abierta, RECOLECTA
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Recolector de Ciencia Abierta, RECOLECTA
Master thesis . 2013
License: CC BY NC ND
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Marketing relacional en el sistema financiero español

descriptionPublicationkeyboard_double_arrow_right Master thesis 01 Jan 2013 English
Authors: Casariego Mogo, Diego;

handle: 10651/18297

Marketing relacional en el sistema financiero español

Abstract

Por lo tanto, nos planteamos en este trabajo conocer cómo un entorno de crisis económica ha afectado a las empresas bancarias en cuanto a sus políticas de marketing de relaciones, tratando de relacionar la situación económica de la entidad con sus estrategias de marketing relacional a través de análisis de casos concretos. Además, presentaremos una aproximación empírica que nos permita determinar aquellas entidades que están aplicando un mayor enfoque relacional.

Keywords

Marketing, Finanzas

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green