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Repositorio Educativo Digital Universidad Autónoma de Occidente (RED UAO)
Bachelor thesis . 2021
License: CC BY NC ND
Full-Text: https://hdl.handle.net/10614/12929
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Repositorio Digital Universidad Autonoma de Occidente
Bachelor thesis . 2021
License: CC BY NC ND
Data sources: Repositorio Digital Universidad Autonoma de Occidente
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Análisis de las percepciones durante la crisis de salud pública y virtualización de clases en los estudiantes de la carrera de Mercadeo y Negocios Internacionales de la Universidad Autónoma de Occidente

descriptionPublicationkeyboard_double_arrow_right Bachelor thesis 08 Apr 2021 Colombia Spanish; Castilian Publisher:Universidad Autónoma de Occidente (UAO)
Authors: Victoria Zuluaga, Ana María;

handle: 10614/12929

Análisis de las percepciones durante la crisis de salud pública y virtualización de clases en los estudiantes de la carrera de Mercadeo y Negocios Internacionales de la Universidad Autónoma de Occidente

Abstract

Iniciando el año 2020 el mundo se enfrentó a la pandemia generado por el virus Covid-19, la cual llevo a que muchos países, incluido Colombia, tomaran la decisión de un aislamiento preventivo; lo que conllevo a que las instituciones educativas reinventaran la forma de dictar clases pasando de la presencialidad en aulas a una presencialidad netamente virtual, provocando un impacto en los estudiantes al implementar esta modalidad en un muy corto plazo y habiendo ya iniciado clases. Por ende, este documento presenta diferentes aplicaciones de recolección de datos analizando la percepción de los estudiantes del programa de Mercadeo y Negocios Internacionales de la Universidad Autónoma, enfrentando a la situación de pandemia, aislamiento y clases en presencialidad virtual. Finalmente entendiendo la posición del estudiante frente a la comunicación y gestión de la institución.

Proyecto de grado (profesional en Mercadeo y Negocios Internacionales)-- Universidad Autónoma de Occidente, 2021

Profesional en Mercadeo y Negocios Internacionales

Pregrado

Country
Colombia
Related Organizations
Keywords

Percepción de los estudiantes, Mercadeo y Negocios Internacionales, Customer services, Comportamiento del consumidor, Servicio al cliente, Estudiantes de Mercadeo y Negocios Internacionales, Presencialidad virtual Universidad Autónoma de Occidente, Pandemia Covid-19, Consumer behavior

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
Related to Research communities
Corona Virus Disease