
handle: 10612/28074
[ES] La organización sobre la que hablaremos en este caso es Balia, una organización sin ánimo de lucro cuyo objetivo es favorecer la inclusión social de menores en desventaja. En este caso nos centraremos en el proyecto “Balia por la infancia” dirigido a niños de 3 a 12 años que se encuentran en una situación de riesgo de exclusión social. Consideramos que esta organización promueve unos ideales fundamentales para el buen desarrollo de un país como son: la colaboración, la interculturalidad, la solidaridad y la responsabilidad social. Todo ello con un claro objetivo el respeto a uno mismo, a los demás y al entorno. De las últimas acciones de marketing que ha realizado Balia por la infancia han sido: la construcción de un cerdito gigante en Madrid y el lanzamiento de unas tarjetas navideñas para recaudar fondos
[EN] The organization will talk about here is Balia, a non-profit organization which aims to promote the social inclusion of disadvantaged children. In this case we will focus on the project "Balia for Children" aimed at children aged 3 to 12 who are at a risk of social exclusion. We believe that this organization promotes a fundamental ideals for the proper development of a country such as: collaboration, multiculturalism, solidarity and social responsibility. All this with a clear objective respect for self, others and the environment. In the past marketing actions you made Balia for Children were: the construction of a giant pig in Madrid and the launch of a fundraising Christmas cards
SI
Marketing, Educación, Trabajo social, Marketing social, Inclusión social, Infancia, Comunicación, Sociología, Valores
Marketing, Educación, Trabajo social, Marketing social, Inclusión social, Infancia, Comunicación, Sociología, Valores
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