
handle: 10612/22490
[ES] El informe profundiza en el análisis del conocimiento y relevancia del etiquetado de alimentos, desde los indicios, hasta la familiaridad y percepción que tienen los individuos con los diferentes sellos o elementos que se encuentran en él. Con este fin, se desarrolla un marco teórico-conceptual en el que se estudian los indicios del etiquetado de alimentos, la creación del Código Alimentario Español y los diferentes tipos de ecoetiquetas (Tipo 1, 2 y 3) y certificados que surgieron con motivo de la preocupación por la sostenibilidad y medioambiente. Del mismo modo se presentan las diferentes prácticas acontecidas conforme se ha ido desarrollando esta tendencia y, en particular, la relación que guardan con el comercio justo. Una vez elaborado lo anterior, se expone un marco empírico en el que se aplica la encuesta como método de obtención y análisis de datos. Con ella se determina el conocimiento que los individuos tienen con el etiquetado de alimentos, a partir de una serie de preguntas con las que se obtienen resultados como la frecuencia de compra o la frecuencia de consulta de la etiqueta. Finalmente, se realizan unas conclusiones acompañadas por limitaciones encontradas en el estudio y posibles sugerencias futuras en la investigación.
[EN] The report deepens into the analysis of the knowledge and relevance of food labeling, from the beginnings to the familiarity and perception that people have with the different stamps or elements found in it. To this end, a theoretical-conceptual framework is developed in which the signs of food labeling, the creation of the Spanish Food Code and the different types of ecolabels (Type 1, 2 and 3) and certificates that arose due to the concern for sustainability and environment are studied. In the same way, the different practices that have occurred as this trend has developed and, in particular, the connection they have with fair trade are presented. Once the above has been elaborated, an empirical framework is presented in which the survey is applied as a method for obtaining and analyzing data. This survey determines the knowledge that people have of food labeling, based on a series of questions with which results such as the frequency of purchase or the frequency of consultation of the label are obtained. Finally, conclusions are drawn together with limitations found in the study and possible suggestions for future research.
Marketing, Etiquetado y ecoetiquetado de alimentos, Greenwashing, Empresas b, Comercio justo, Efecto halo, Economía
Marketing, Etiquetado y ecoetiquetado de alimentos, Greenwashing, Empresas b, Comercio justo, Efecto halo, Economía
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