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Islamic sport marketing or sport marketing in Muslim cultures and communities

Authors: Bodet, Guillaume; Amara, Mahfoud;

Islamic sport marketing or sport marketing in Muslim cultures and communities

Abstract

As naming is categorising and, in turn, categorising is excluding, there have been many discussions about the respective definitions of marketing and sport marketing, their differences, their communalities, their practices, and therefore their practitioners. However, this lively debate is not close. Consequently, asking whether there is such a thing as “Islamic marketing”, “sport Islamic marketing”, and “Islamic sport marketing” necessitates first defining the concept of marketing, its meanings, and related representations or extension to sport marketing.

Country
Qatar
Related Organizations
Keywords

Sport Marketing, Islamic sport marketing, Muslim World

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green