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De macrofestivales a megaproyectos urbanos. Dos experiencias en la comunidad valenciana (Cullera y Burriana)

Authors: Martínez Ruiz, Jaime;

De macrofestivales a megaproyectos urbanos. Dos experiencias en la comunidad valenciana (Cullera y Burriana)

Abstract

Cada vez proliferan más los festivales de música en nuestras ciudades intermedias. Su gran asistencia ha generado experiencias de fidelización en torno a la industria de la música (musical) y al turismo local con un carácter festivo. Estas áreas se convierten en espacios de encuentro que, durante un breve lapso, son escenario de pernoctaciones y generan numerosos ingresos y empleos. Sin embargo, en la ubicación de algunos se aprecian indicios de promoción de viejos proyectos urbanísticos, que se revitalizan a través de estos eventos. Se trata de grandes proyectos urbanos que quedaron aparcados en la peor etapa de la recesión económica y que resurgen con la recuperación, intentando sortear las normativas de protección costera. El objetivo es analizar la relación entre la celebración de dos macrofestivales y la revitalización de estos antiguos megaproyectos. Para ello, se realizará un estudio comparativo de Cullera (Manhattan de Cullera) y Burriana (PAI Golf Sant Gregori) con una metodología que combina el análisis hemerográfico y la revisión normativa. En ambos casos, se detecta un retorno a patrones especulativos anteriores a la crisis económica, revelando disputas por el control del uso del suelo y una cierta falta de visión integral de la gestión territorial.

Music festivals are proliferating more and more in Spanish intermediate cities. The great attendance has generated bindings towards the music industry and to local tourism, with a festive character. These areas have become a meeting point, as they are the background scenario of overnights stays and a unique experience. Furthermore, they generate great incomes and employments. However, they suppose a revitalisation of the promotion of elder urbanistic projects. This is seen in the ubication. These great projects were set aside because of the economic recession and have remerged in a better economic state, where they have tried to avoid the coastal protection normative. The aim is the analysis of the relationship between the celebration of two macrofestivals and the revitalisation of the superprojects. That is the reason why a comparative study of Cullera (Manhattan de Cullera) and Burriana (PAI Golf Sant Gregori) is carried out using a methodology which combines heme - rographic analysis and normative revision. In both cases, it is detected a retorn to speculative patrons from before the economic crisis. This revealed some arguments about the land utilisation control and a certain lack of vision about the integral territorial management.

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Keywords

Governance, 540401 Geografía urbana, 620103 Urbanismo, Urbanistic projects, Eventos multitudinarios, Proyectos urbanísticos y gobernanza, Promotion, Multitidinary events, Promoción, Planificación territorial, Territorial planification

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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Average
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