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Corporate Image and Corporate Identity- Mtel, Bulgaria

Authors: Krasteva, Neviana; Slavova, M;

Corporate Image and Corporate Identity- Mtel, Bulgaria

Abstract

“Corporate Image and Corporate Identity- Mtel, Bulgaria” Доклад „Корпоративен имидж и корпоративна идентичност на Мтел” – в съавторство с доц. М. Славова, Полша MOST 2002- конференция Mobile Open Society through wireless Telecommunications (MOST), MOST International Conference, 7 - 8 October 2002, Warsaw University of Technology, Warsaw (Poland) ISBN 83-87091-32-4, 8 стр.

Докладът представя резултати от изследване на корпоративния имидж и корпоративната идентичност на компанията „Мобилтел” ЕАД. Направени са препоръки за процедурите на ребрандинг на компанията и повишаване на нивото на корпоративна идентичност, които по-късно залягат в основата на корпоративните вътрешни и външни комуникации на Мтел.

Country
Bulgaria
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green