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Article . 1991
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Chasqui
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Mercadeo social y desarrollo

descriptionPublicationkeyboard_double_arrow_right Article 20 Jul 1991 Spanish Publisher:Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL)Journal:Chasqui (issn: 1390-1079, Copyright policy )
Authors: Proaño, Luis Eladio;

handle: 10469/14458

Mercadeo social y desarrollo

Abstract

Afirma el autor que todos los proyectos de desarrollo fracasan porque no tienen en cuenta la cooperación de las organizaciones comunitarias. Lograr el apoyo de la población a través de su activa participación en los planes de desarrollo,la ejecución y control de los diferentes programas es uno de los propósitos del "nuevo mercadeo social".

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Keywords

CULTURA, IDENTIDAD, Communication. Mass media, DESARROLLO ,MERCADEO SOCIAL, PARTICIPACÓN ,ORGANIZACIONES COMUNITARIAS, COMUNICACIÓN, P87-96, MERCADEO SOCIAL, Comunicación Social, Ciencias Sociales

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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gold