Powered by OpenAIRE graph
Found an issue? Give us feedback
downloadFull-Text
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ LAReferencia - Red F...arrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
Article . 1998
License: CC BY NC ND
Full-Text: https://revistachasqui.org/index.php/chasqui/article/view/1214/1243
Data sources: LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Chasqui
Article . 2015
Data sources: DOAJ
 View all 2 versions
Claim

Suplementos culturales y rentabilidad

descriptionPublicationkeyboard_double_arrow_right Article 07 Sep 1998 Spanish Publisher:Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL)Journal:Chasqui (issn: 1390-1079, Copyright policy )
Authors: Bermúdez, Manuel;

handle: 10469/12400

Suplementos culturales y rentabilidad

Abstract

Algunas estrategias de mercado plantean una publicidad focalizada, inserta en espacios mediáticos dirigidos a públicos específicos. Los suplementos culturales, entendidos como un producto especializado, pueden ser, no solo la expresión de un periodismo serio y responsable, sino también una valiosa fuente de ingresos, tanto o más que crónica roja o judiciales

Related Organizations
Keywords

SUPLEMENTOS CULTURALES, PERIODISMO, Comunicaciòn Social , Ciencias sociales, Communication. Mass media, RENTABILIDAD, PUBLICIDAD FOCALIZADA, SUPLEMENTOS CULTURALES,RENTABILIDAD,MEDIOS DE COMUNICACIÓN,CULTURA,PUBLICIDAD, P87-96

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
gold