The concept of Creative Economy and its establishment as a discipline of study gained relevance from the 2000s. Creative Economy is the set of economic activities that depend on the symbolic content - being creativity the more significant factor for the production of goods and services. The Creative Economy is closely related to economic, cultural and social factors that interact with technology and intellectual property. Thus, this paper presents different concepts and ways to measure the Creative Economy around the world, and then present a measurement of the Creative Economy in Brazil, both the formal and the informal. It is estimated that the wages Creative Economy represents between 1.2% and 2% of the Brazilian GDP and approximately 2% of the labor workforce and 2.5% of formal wages. Moreover, workers in the Creative Economy earn more and are more educated than average.