Bulgaria is an unexplored and attractive tourist destination offering diverse and matchless opportunities in tourist activities. One opportunity could be the ecologically tourism based on natural sightseeing tours and visiting beautiful sites, experiencing customs and rites. Tourism can preserve the environment as well help rise locals' standard of living. Introducing ecological educational paths (with correctly defined goals), helps achieve new knowledge, foster already taught ideas in school and acquire new skills. Well educated and theoretically prepared specialists who are united in the idea of 'correct tourism' and by sending clear messages can help give a lift to Bulgarian ecological tourism.