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Personalisierung im Customer Experience Management

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2023 German Publisher:St.Gallen: Thexis Verlag
Authors: Weidig, Jakob;

handle: 10419/299831

Personalisierung im Customer Experience Management

Abstract

Unternehmen investieren erhebliche Ressourcen in die Personalisierung ihrer Touchpoints. Sie schaffen es allerdings häufig nicht, das volle Potenzial ihrer Bemühungen auszuschöpfen. Der vorliegende Artikel zeigt auf, wie Unternehmen Personalisierung als Instrument für ihr Customer Experience Management effektiver nutzen können.

Keywords

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  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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