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Customer-Experience-Management bei Covestro

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2019 German Publisher:St.Gallen: Thexis Verlag
Authors: Fraunhoffer, Julia;

handle: 10419/276050

Customer-Experience-Management bei Covestro

Abstract

Unternehmen und Kunden haben heute über zahlreiche Medien Berührungspunkte. Die Digitalisierung fördert neue Erwartungen bezüglich Informationsverfügbarkeit, Kontaktarten und Geschwindigkeit. Dies erfordert, neue Geschäftsfunktionen zu integrieren, um über Kundenerfahrungen ein besseres Verständnis der Kundenwünsche zu bekommen. Die Firma Covestro nutzt die Mittel des CustomerExperience-Managements. Hier wird gezeigt, wie gemeinsam mit Kunden ein neuer Product Finder entwickelt wurde.

Keywords

ddc:650

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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