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EconStor
Research . 2002
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The dark side of coffee. Price war in the German market for roasted coffee

Authors: Koerner, Julia;

The dark side of coffee. Price war in the German market for roasted coffee

Abstract

Germany is the second largest coffee market in the world, just overshadowed by the United States. Coffee is the most popular beverage in Germany - in fact more popular than beer. In 1999 the five biggest companies in the raosted coffee market had a combined market share of 84.5%. The market is characterized by fierce competition which continues to squeeze the earnings of the German coffee roasters. The degree of competition was expected to increase even more as a result of a merger in 1997. This paper examines the pricing behavior in the German market for roasted coffee. The second question is whether the degree of competition has changed due to changes in market structure and changes in demand. Changes in market structure are the merger of Tchibo and Eduscho in 1997. Changes in demand are cyclical demand fluctuations - every year before Easter and Christmas. Empirical results are derived using data on the aggregate market for roasted coffee in Germany during 1992:1 to 2000:12 and indicate that the market is suffering on not only a severe price competition, but on price war.

Country
Germany
Related Organizations
Keywords

Marktstruktur, Market for roasted coffee ; Germany ; conjectural variation ; market power ; simultaneous equation system ; GMM, Preiswettbewerb, Market for roasted coffee, ddc:330, market power, simultaneous equation system, Betriebliche Preispolitik, ddc:640, article, ddc:630, Kaffeemarkt, Article, Germany, GMM, conjectural variation, Deutschland, Kaffeeindustrie

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average