Innovation, particularly when realized through structured innovation process strategically contributes to firms' mission to achieve and maintaining a long-term and sustainable competitive advantage. Recently, over half of the Fortune 500 companies have disappeared since 2000 by being merged, acquired, or gone bankrupt. Many of them because they did not properly react on uncertain and dynamic global market dynamisms where the innovative strategic positioning present on of the most driving critical success factor. This is notable particularly when it comes to the field of disruptive innovations which presents one of the challenging phenomenon that corporations have to face to. Due to its nature and genesis the emergence of disruptive innovation tents to slip under the radars of incumbents thus causing plausible or sometimes significant damages by disrupting their comfortable …