Women are under-represented in the labour market and in decision-making positions. Reducing the gender gaps is a major goal everywhere. Not only equality between men and women is in itself important for sustainable development, but women’s economic participation is also “a part of the growth and stability equation” (IMF, 2014). Having more women in the labour market and in decision-making positions represents a good strategy to exploit talents with the final goal of promoting economic growth and business performance. In fact, women represent half of the population: women’s educational level is now comparable (or even higher) to that of men in all developed countries and their productivity and talent is well-recognised. I show that gender quotas may be a useful tool to push women’s empowerment without substantial economic costs. In certain circumstances, they may also be associated with beneficial outcomes: better quality of the representatives, better performance and an enriched agenda.