This dissertation is about a specific area of tourism terminology, namely adjectival tourism terms, that is, the terms to address the different forms or types of tourism that have been emerging in recent years. The objectives of the dissertation are to create awareness and to prompt academics to carry out further researches about this subject. At the same time, it intends to stress the potential of adjectival tourism for promotional tourism strategies. To achieve these objectives, the dissertation firstly presents the relevant concepts to contextualize adjectival tourism terms, with an overview of the tourism terminology and of tourism promotional language. Secondly, it presents a classification of adjectival tourism terms, whose results give insight of the current state of the art of this area of tourism terminology and suggestions for further developments. Finally, it takes into consideration the usage of adjectival tourism terms in the context of the official Portuguese tourism website www.visitportugal.com, with the objective of understanding the strategy behind their usage. The outcomes of this dissertation give insights about possible strategies to be implemented by DMOs to take advantage of adjectival tourism terms as promotional tools.