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Using storytelling and creative writing for the virtual promotion of arts & culture

Authors: Marques, Ana Isabel Terroso;

Using storytelling and creative writing for the virtual promotion of arts & culture

Abstract

O presente relatório de projeto foi elaborado no âmbito do Mestrado em Estudos Interculturais para Negócios do Instituto Superior de Contabilidade e Administração do Porto (ISCAP) do Politécnico do Porto para obtenção do grau de mestre. O objetivo principal deste relatório prende-se com a descrição e análise das tarefas realizadas num projeto multidisciplinar, que teve origem numa parceria entre a plataforma Google Arts & Culture, o Instituto Superior de Contabilidade e Administração do Porto (ISCAP) e o Museu Internacional de Escultura Contemporânea de Santo Tirso (MIEC_ST). As tarefas desenvolvidas neste projeto tiveram como objetivo a criação de textos sobre as esculturas do MIEC_ST, que acompanhariam as suas imagens e videos na segunda história da sua exposição virtual. O conceito de Storytelling esteve na base da criação dos textos que, numa primeira instância, foram elaborados na língua inglesa e posteriormente foram traduzidos para a língua portuguesa envolvendo processos de transcriação e auto-tradução. Foram ainda realizadas análises de algumas amostras de texto selecionadas para o efeito, de uma perspetiva criativa e contrastiva que permitiram identificar as dificuldades encontradas e as soluções escolhidas para conseguir transpô-las ao longo de todo o processo.

Country
Portugal
Related Organizations
Keywords

Transcriação, Creative writing, Transcreation, Exposições virtuais, Storytelling, Virtual exhibitions, Escrita criativa

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
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