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Consumption over the life cycle : life cycle stages as determinants of consumer behaviour

Authors: Seara, Isabel Alexandra Magalhães;

Consumption over the life cycle : life cycle stages as determinants of consumer behaviour

Abstract

O consumo, uma prática presente na vida humana desde os primórdios da civilização, tem sido tradicionalmente associado à sobrevivência biológica dos indivíduos. No entanto, análises contemporâneas revelam que o consumo vai além da mera funcionalidade. Atualmente, as pessoas consomem para obter prazer e satisfação, com desejos e prazeres que evoluem ao longo dos diferentes ciclos de vida. Este estudo investiga a influência dos ciclos de vida nos padrões de consumo em Portugal, utilizando uma abordagem multidisciplinar que integra perspetivas económicas e sociológicas. Através de um design de métodos mistos, a pesquisa combina dados estatísticos do Instituto Nacional de Estatística (INE) com informações qualitativas provenientes de entrevistas. Os principais resultados revelam que, embora as despesas essenciais - como alimentação, habitação e transporte - continuem a dominar os orçamentos familiares em Portugal, os padrões de consumo sofrem mudanças significativas ao longo do ciclo de vida. Notavelmente, os gastos com educação e habitação aumentam com a presença de dependentes, enquanto nas fases mais avançadas do ciclo de vida há um foco maior no lazer e em despesas planeadas. Além disso, os padrões de consumo tendem a tornar-se mais uniformes à medida que os indivíduos envelhecem. Esses resultados contribuem para o campo da sociologia portuguesa ao aprofundar a compreensão das práticas de consumo em evolução. O estudo destaca a complexa relação entre os ciclos de vida e as práticas de consumo dos indivíduos, enriquecendo as perspetivas sociológicas sobre o consumo contemporâneo em Portugal.

Consumption, a practice that has been integral to human existence since the earliest stages of civilization, has traditionally been linked to the biological survival of individuals. However, contemporary analyses reveal that consumption extends beyond mere functionality. Today, people engage in consumption for enjoyment and pleasure, with desires and pleasures that evolve throughout different life stages. This study investigates the influence of life stages on consumption patterns in Portugal, employing a multidisciplinary approach that integrates economic and sociological perspectives. Through a mixed-methods design, the research combines statistical data from the National Statistics Institute (INE) with qualitative insights from in-depth interviews. Key findings reveal that while essential expenses - such as food, housing, and transportation - continue to dominate household budgets in Portugal, consumption patterns exhibit significant changes over the life cycle. Notably, spending on education and housing increases with the presence of dependents, whereas later life stages are marked by a focus on leisure and planned spending. Additionally, consumption patterns become more uniform as individuals age. These findings contribute to the field of Portuguese sociology by deepening the understanding of evolving consumption practices. The study highlights the complex interplay between life stages and consumption practices, enriching the sociological perspectives on contemporary consumption in Portugal.

Country
Portugal
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Keywords

Sociedade de consumo, Domínio/Área Científica::Ciências Sociais::Economia e Gestão, Consumption, Ciclos de vida, Society of consumption, Life cycles, Consumo

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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