Most of the companies all over the world have adopted different strategies to address and keep their customers. With this aim and the increasingly competitive market, it is crucial the existence of a personalized customer service that is aware of customers preferences. Marketing One-to-One arises in this context since it allows the company to match accurately their activities with the characteristics of each client. The Marketing One-to-One provides a personalized relationship with customers becoming feasible to provide a range of services and products that meet the needs of each client. As a result of technological development, the information and communication technologies are one of the most important tools used in promoting the services and products, thus facilitating the interaction between customer and companies. In this sense, the FNAC personalized assistance project aims at studying and developing solutions / strategies to be implemented at the Multimedia Kiosk FNAC in order to promote more personalized FNAC customer assistance. The implemented interactive solution provides the FNAC customer with a personalized experience that meets their preferences and needs, and always will be made available in an automatic and customized way in the FNAC multimedia kiosks. The work presented in this Master in Informatics Engineering dissertation was proposed by FNAC Madeira, and has as main goals: (i) The implementation of a personalized system where the FNAC customer is served automatically in the FNAC multimedia kiosks, (ii) The study and development of strategies in order to identify and differentiate each FNAC client, (iii) The implementation of these strategies in order to guide the customers to the product offerings of their choice, and (iv) the development of skills in the areas of interactive multimedia applications and multimedia kiosk.