The central theme of the paper is to contribute to the discussion on the relevance of sustainable electric mobility as a beneficial element for tourism activities developed in protected areas. The topic is not recent, but the development of electromobilityhas increased interest and research, with a strong focus on urban areas, but also more and moreon natural areas.The aim is to determine if there is a potential field of electric mobility intervention, with benefit for tourism activities, in protected areas. For this, we called upon theliterature review and comparison with the case of a nature reserve located in Portugal. On the one hand, the investigation procedure focused on the analysis of the virtues and conflicts identified in the literature, along with the contextualization of sustainable mobility in natural areas. On the other hand, we tried to understand how these virtues and conflicts fit the case study, the Serra da Malcata Nature Reserve, in Portugal, as part of the development of an INTERREG project.It can be concluded, although no more substantial project indicators are available, that there is a possibility of overcoming existing conflicts, seeking to maximize the virtues and that it may have an impact not only on tourism activities but on the socioeconomic territory itself.